We’re overjoyed to be working with our favourite power pop weirdo Young Guv. 2 Sad 2 Funk is available to listen to NOW and we have a smattering of limited edition Test Presses shipping this week. These are limited to 100.
Nothing is ever as it seems with Young Guv, but it always feels good. At first glance cloaked in a bold, ready-made distance, 2 Sad 2 Funk reveals itself over time to be an emotional, perfectly crafted, detourned pop record. Young Guv is the creation of Toronto-based auteur Ben Cook, an artist with over a decade playing guitar and singing in hardcore punk groups and a long discography of Young Governing. On 2 Sad 2 Funk, Guv pushes the power pop motif to its natural, 21st post-structuralist conclusion: it’s an album ridden with the cultural noise that bleeds through human interaction, distorting relationships and eroding that great Luv you thought you had. Audibly referencing everything from classic guitar pop The Toms or Dwight Twilley through Prince-ian ecstasies to a buried, trancegressive House music, the attention deficit belies a modern age plagued by distraction and performance anxieties. These days, the heart can break in new ways.